Ford Motor Company (F)
Consumer Discretionary19 articles
Price chart
Why is F moving?
NeutralJul 17Ford (F) currently trades at $14.20 with a forward P/E of approximately 9. Analysts predict a $2,500 investment could grow to about $3,558 by 2031, representing a total return of 42.31%. Key factors include 879,000 paid software subscribers for Ford Pro, which have increased by 30% year over year. However, Ford faces potential losses of up to $4.5 billion from its Model e division, making execution crucial for maintaining this growth outlook.
Read the full story →Ford Motor Company (F) overview
Ford Motor is a major U.S. automaker known for its F-Series trucks, Mustang, and growing electric-vehicle lineup. It is a member of the S&P 500 and is classified in the Consumer Discretionary sector — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Ford Motor Company trades on the NYSE under the ticker symbol F. As of the most recent market data, the stock was priced around $14.23, up 0.28% on the session.
Over the past 52 weeks, F has traded between $10.68 and $17.78. Ford Motor Company also pays a dividend, currently yielding around 4.23%.
Key statistics
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Why investors watch F
As one of the larger companies in the Consumer Discretionary sector, Ford Motor Company is closely followed by investors and often moves with broader trends across retailers, automakers and leisure companies whose sales rise and fall with consumer confidence. Traders watch F for earnings reports, analyst rating changes, and headlines that can shift sentiment — each of which is summarized on this page as it breaks.
Market Mood
Latest F news
Ford (F) Projects $2,500 Investment to Grow to $3,558 by 2031
Ford (F) currently trades at $14.20 with a forward P/E of approximately 9. Analysts predict a $2,500 investment could grow to about $3,558 by 2031, representing a total return of 42.31%. Key factors include 879,000 paid software subscribers for Ford Pro, which have increased by 30% year over year. However, Ford faces potential losses of up to $4.5 billion from its Model e division, making execution crucial for maintaining this growth outlook.
Read More: Ford (F) Projects $2,500 Investment to Grow to $3,558 by 2031
Ford (F) Agrees to Labor Deal With Unifor for Employee Stability
Ford (F) has finalized a labor agreement with Unifor, targeting improved job security and better working conditions for employees. This deal is seen as a significant step towards enhancing Ford's operational stability amidst ongoing industry challenges. The agreement aims to address worker concerns and could potentially strengthen Ford's labor relations moving forward. As a result, the implications of this deal may positively impact investor sentiment regarding Ford's stock performance.
Read More: Ford (F) Agrees to Labor Deal With Unifor for Employee Stability
Ford (F) and Unifor Reach Tentative Labor Deal for Workers
Ford (F) and Unifor have reached a tentative agreement for a new labor contract. This agreement comes amidst ongoing negotiations affecting over 8,000 Canadian autoworkers. Key contract details, such as wage increases and benefit changes, are yet to be disclosed. This labor deal is significant as it may influence Ford's production costs and labor relations, which are important factors for investors. A successful outcome could impact Ford's stock performance positively.
Read More: Ford (F) and Unifor Reach Tentative Labor Deal for Workers
Ford (F) CEO Advocates for Fair Trade During USMCA Talks
During the reopening of USMCA trade negotiations, Ford Motor CEO Jim Farley emphasized the need for a level playing field for domestic automakers. Ford produced over 2 million vehicles in the U.S. last year, with only 17% of its sales being imports, while competitors GM and Toyota imported 41% and 47% of their sales respectively in 2025. Farley argued that any new agreement should penalize companies heavily reliant on imports to ensure fair competition. The auto industry accounts for roughly 18% of trade with Canada and Mexico, underscoring its significance in the negotiations.
Read More: Ford (F) CEO Advocates for Fair Trade During USMCA Talks
Ford (F) Rehires 350 Quality Inspectors After AI Failures
Ford (F) has rehired 350 quality inspectors following shortcomings in its artificial intelligence (AI) systems that could not replace veteran engineers. This move highlights the company's ongoing challenges with integrating AI effectively in its operations. The rehiring aims to address quality control issues that have emerged, impacting the company's productivity and production standards. The resolution may signal adjustments in Ford's approach to AI and workforce management in the automotive sector.
Read More: Ford (F) Rehires 350 Quality Inspectors After AI Failures
Ford (F) Rehires 350 Engineers to Improve Quality Control
Ford (F) has rehired 350 experienced engineers after challenges with AI and automated quality systems. The company's COO, Kumar Galhotra, stated that reliance on these systems produced unsatisfactory results, prompting the return of technical specialists to identify failure points before production. This strategic move is expected to lead to $1 billion in cost reductions this year. Additionally, Ford was recognized as a leading mainstream brand in the JD Power Initial Quality Survey released this week, highlighting a positive shift in quality perception.
Read More: Ford (F) Rehires 350 Engineers to Improve Quality Control
Ford (F) recalls over 255,400 vehicles due to engine issue
Ford (F) will recall more than 255,400 vehicles in the U.S. to fix an engine issue that could pose a safety hazard. The recall involves specific models, with details on the affected vehicles yet to be fully disclosed. Recalls can impact a company's reputation and sales, potentially affecting Ford's market performance. The decision to recall follows regulatory scrutiny and aims to ensure vehicle safety for consumers.
Read More: Ford (F) recalls over 255,400 vehicles due to engine issue
Ford (F) Launches New Bronco Filson Luxury Edition for 2027
Ford (F) unveiled the new Bronco Filson edition, set to feature a Raptor engine. This luxury off-roader aims to compete against the Land Rover Defender. The release is anticipated to influence Ford's market positioning in the SUV segment, targeting an upscale consumer base. Specific performance metrics and pricing details have not yet been disclosed.
Read More: Ford (F) Launches New Bronco Filson Luxury Edition for 2027
Ford (F) Recalls Nearly 420,000 Vehicles Over Seat-Belt Issue
Ford (F) is set to recall approximately 420,000 vehicles in the U.S. due to a seat-belt issue identified by the National Highway Traffic Safety Administration (NHTSA). The recall affects several models manufactured between 2015 and 2018. This event is significant as it may impact consumer confidence and lead to remediation costs for Ford. The company's reputation and potential market performance could face scrutiny due to this large-scale recall.
Read More: Ford (F) Recalls Nearly 420,000 Vehicles Over Seat-Belt Issue
Transportation Sector Gains from AI and Iran Peace Deal
The transportation sector is experiencing growth due to developments related to a potential peace deal with Iran and the increasing demand for data centers necessary for AI operations. This dual influence is indicative of market trends that could reshape the sector's focus and profitability. While specific figures or percentages related to this growth have not been provided, the transition towards AI integration suggests a significant potential impact on the transportation industry. Investors should monitor this sector closely for any ETF movements or company performances related to transportation (including key players like Ford (F) and Tesla (TSLA)).
Read More: Transportation Sector Gains from AI and Iran Peace Deal
Ford (F) Stock Reaches 52-Week High of $14.94, Key Milestone
Ford Motor (F) stock reached a 52-week high of $14.94. This increase indicates potential investor confidence and could impact market perceptions of the company's performance. The achievement of this milestone may affect trading volume and interest in Ford shares. It shows a positive trend for Ford in the current market environment.
Read More: Ford (F) Stock Reaches 52-Week High of $14.94, Key Milestone
Ford (F) Energy Valuation Breakdown by RBC Reveals Key Insights
RBC Capital Markets has evaluated Ford Energy's valuation and reported key insights on its market position. Notably, Ford (F) is transitioning towards electric vehicles which impacts its overall financial strategy. The assessment includes potential revenue streams related to energy, contributing to its diversified business model. Understanding these valuations is essential for investors monitoring Ford's performance in an increasingly competitive market.
Read More: Ford (F) Energy Valuation Breakdown by RBC Reveals Key Insights
Ford (F) Stock Sees Best Day in Six Years After Morgan Stanley Outlook
Ford (F) experienced its highest daily gain in six years following an optimistic outlook from Morgan Stanley regarding its energy business. This positive report has positioned Ford as the top gainer in the S&P 500. The endorsement from a significant financial institution could influence investor sentiment and increase trading volume. As Ford continues to pivot towards energy solutions, this could redefine its market presence and impact future stock performance.
Read More: Ford (F) Stock Sees Best Day in Six Years After Morgan Stanley Outlook
Ford (F) Pauses EV Growth, Emphasizes Competition With Chinese Automakers
Ford Motor Company (F) has paused its electric vehicle growth efforts but plans a major push in 2027. CEO Jim Farley expressed concerns over Chinese EV manufacturers, stating their production capacity exceeds 50 million vehicles, which surpasses U.S. annual sales. In 2025, BYD sold approximately 4.6 million vehicles, while Ford's global wholesales declined nearly 2% to 4.4 million units. The U.S. currently imposes tariffs of over 100% on Chinese vehicles, a factor that affects market dynamics and pricing strategies for U.S. automakers.
Read More: Ford (F) Pauses EV Growth, Emphasizes Competition With Chinese Automakers
Ford (F) Recalls 1.4M F-150 Trucks Over Gearshift Issue
Ford (F) has announced a recall of approximately 1.4 million F-150 pickup trucks to address a defect that could lead to unexpected gearshifting. This recall impacts models that might experience downshifting without warning, posing a potential safety risk. The move is significant as it highlights ongoing quality control challenges within the automotive sector. Investors may be concerned about the potential costs associated with the recall as well as any implications for consumer confidence in Ford's vehicle reliability.
Read More: Ford (F) Recalls 1.4M F-150 Trucks Over Gearshift Issue
Ford (F) and GM (GM) Discuss Pentagon Weapons Production Support
The Pentagon engaged in discussions with Ford (F) and General Motors (GM) regarding potential support for weapons production. This initiative is part of broader efforts led by Defense Secretary Pete Hegseth to reform U.S. military procurement processes. While specific figures regarding contract values or production volumes were not disclosed, the outcome of these talks could significantly impact defense contracting and related stock performance. Enhanced support from major automakers may lead to increased military supply capabilities.
Read More: Ford (F) and GM (GM) Discuss Pentagon Weapons Production Support
Ford (F) Aluminum Tariff Relief Request Rejected by US
The U.S. has denied Ford's (F) request for tariff relief on aluminum, a move that could impact the automaker's production costs. While the exact financial implications were not detailed, this decision follows ongoing challenges in the steel and aluminum markets. The rejection of the request may lead to increased expenses for Ford, which is already grappling with supply chain issues. The aluminum tariffs have significant implications for manufacturers, making this development an important factor for industry stakeholders.
Read More: Ford (F) Aluminum Tariff Relief Request Rejected by US
Ford (F) Tariff Relief Requests Rejected by Trump Administration
The Trump administration has denied requests from Ford (F) for tariff relief on certain imported materials. This decision affects Ford's cost structure and pricing strategy, potentially impacting its competitive position in the automotive market. The administration's stance reflects ongoing trade tensions that could lead to increased manufacturing costs. This development may influence investor sentiment and trading volumes for Ford shares in the near term.
Read More: Ford (F) Tariff Relief Requests Rejected by Trump Administration
Ford (F) recalls 420,000 vehicles in US for wiper failure issue
Ford (F) announced a recall affecting over 420,000 vehicles in the US due to a failure in the windshield wiper system, which poses a safety risk. The recall includes several models manufactured in recent years and aims to ensure driver and passenger safety. This recall could impact Ford's financial performance and brand reputation, as recall costs and potential repairs may affect overall sales. The situation underscores the importance of vehicle safety standards and could have implications for consumer trust in Ford going forward.
Read More: Ford (F) recalls 420,000 vehicles in US for wiper failure issueMore Consumer Discretionary stocks
Frequently asked questions
Is Ford Motor Company in the S&P 500?
Yes. Ford Motor Company (F) is a member of the S&P 500 index, classified in the Consumer Discretionary sector.
What sector is F in?
Ford Motor Company is classified in the Consumer Discretionary sector of the S&P 500 — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Where can I find the latest F news?
This page collects recent Ford Motor Company (F) news and market analysis, each article summarized by AI and tagged with bullish, bearish, or neutral sentiment.
What is Ford Motor Company's stock price?
As of the most recent market data, Ford Motor Company (F) traded at approximately $14.23. Prices move throughout the trading day, so this reflects the latest available quote rather than a live price.