NIKE Inc. (NKE)
Consumer Discretionary25 articles
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NIKE Inc. (NKE) overview
Nike is the world’s largest athletic footwear and apparel brand, selling through wholesale partners and a growing direct-to-consumer business. It is a member of the S&P 500 and is classified in the Consumer Discretionary sector — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
NIKE Inc. trades on the NYSE under the ticker symbol NKE. As of the most recent market data, the stock was priced around $43.76, down 1.82% on the session, giving NIKE Inc. a market capitalization of roughly $64.92B.
Over the past 52 weeks, NKE has traded between $40.00 and $80.17. Shares are valued at a trailing price-to-earnings (P/E) ratio of about 21.2, a common gauge of how richly the market prices the company's earnings. NIKE Inc. also pays a dividend, currently yielding around 3.68%.
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Why investors watch NKE
As one of the larger companies in the Consumer Discretionary sector, NIKE Inc. is closely followed by investors and often moves with broader trends across retailers, automakers and leisure companies whose sales rise and fall with consumer confidence. Traders watch NKE for earnings reports, analyst rating changes, and headlines that can shift sentiment — each of which is summarized on this page as it breaks.
Market Mood
Latest NKE news
7-Eleven Sues Nike Over Air Max 95 Design Trademark Issue
7-Eleven has filed a trademark infringement lawsuit against Nike Inc (NKE), alleging that the design of the Air Max 95 sneaker improperly incorporates its brand colors. The complaint, filed in federal court in Dallas, claims similarities to 7-Eleven's red, orange, and green stripes. The shoe's release is set for July 11, coinciding with 7-Eleven Day, which raises concerns about potential consumer confusion. In its filing, 7-Eleven argued that Nike's design could mislead consumers and represents a significant infringement on their trademark rights.
Read More: 7-Eleven Sues Nike Over Air Max 95 Design Trademark Issue
Amazon Web Services expands in AI, Intel and AMD see $2T rise
Investors have shifted focus towards semiconductor companies as AI demand rises, contributing to a combined market cap increase of approximately $2 trillion for Intel (INTC), Micron (MU), and AMD (AMD) in Q2. Amazon Web Services is also enhancing its capacity in forward-deployed engineering to compete with OpenAI and Anthropic. Meanwhile, Nike (NKE) reported a 12% sales decline in China, affecting market sentiment regarding consumer demand in the region. These developments underscore a transformation in the tech sector driven by AI growth and its impact on traditional industries.
Read More: Amazon Web Services expands in AI, Intel and AMD see $2T rise
Nike (NKE) Reports Q4 Earnings Beat by Heavy Tariff Refund Impact
Nike (NKE) reported fourth-quarter earnings that exceeded Wall Street estimates, with profits and gross margins positively impacted by a tariff refund. However, the company noted a slowdown in demand over the spring season and anticipates declining sales in the upcoming months. This forecast raises concerns among investors about Nike's long-term growth potential. Despite the earnings surprise, reliance on one-time gains signals potential challenges ahead for the company.
Read More: Nike (NKE) Reports Q4 Earnings Beat by Heavy Tariff Refund Impact
Nike (NKE) Reports $10.97B Revenue Despite 12% Sales Drop in China
Nike (NKE) reported fiscal fourth quarter earnings of 20 cents per share, surpassing analyst expectations of 13 cents, and revenue of $10.97 billion compared to $10.86 billion expected. Gross margins increased by 8.9%, partly due to an anticipated $986 million tariff refund. Despite a 12% drop in sales in the Greater China market, which generated $1.30 billion, the company outperformed expectations of $1.24 billion in revenue. For the fiscal year, net income totaled $3.11 billion, or $2.10 per share, down from $3.22 billion a year prior, with guidance for the first half of fiscal 2027 indicating flat earnings.
Read More: Nike (NKE) Reports $10.97B Revenue Despite 12% Sales Drop in China
Nike (NKE) Launches Turnaround Plan Amid Limited Upside Expected
Nike (NKE) is implementing a turnaround plan to enhance its stock performance. However, analysts at Evercore ISI have indicated that they foresee limited upside in the company's stock value. As of now, no specific financial metrics or projections were provided that support the potential impact on the market. The effectiveness of this turnaround strategy will be closely monitored by investors, given the current outlook.
Read More: Nike (NKE) Launches Turnaround Plan Amid Limited Upside Expected
Nike Stock (NKE) Declines Today Amid Market Pressures
Nike (NKE) shares are experiencing a decline, with reports indicating selling pressure in the markets. The stock's performance could be influenced by recent economic data and consumer trends affecting retail. Significant trading volumes have been noted, contributing to the downward trend. Investors are monitoring the situation for potential impacts on Nike's financial outlook.
Read More: Nike Stock (NKE) Declines Today Amid Market Pressures
Nike (NKE) Stocks Surge Pre-Market Amid Market Activity
Nike (NKE) is highlighted among stocks making significant pre-market moves. Other notable mentions include Super Micro Computer and Cracker Barrel, although specific numbers or percentage changes are not detailed. The interest in these stocks suggests potential shifts in market dynamics as investors react to various company performances. Close monitoring of Nike's trading volume and P/E ratio may offer further insight. No exact data points provided limit the analysis of market impact.
Read More: Nike (NKE) Stocks Surge Pre-Market Amid Market Activity
Nike (NKE) Stock Downgraded with Price Target Reduced to $50
RBC Capital Markets downgraded Nike's (NKE) 12-month price target from $70 to $50. This reduction comes just one day before the start of the World Cup, which may impact Nike's potential sales. The lowered target reflects significant concerns regarding the company's future performance in a competitive market. Investors will be closely watching how this adjustment affects market sentiment and Nike's stock performance in the near term.
Read More: Nike (NKE) Stock Downgraded with Price Target Reduced to $50
NIKE (NKE) Stock Analysis: P/E Ratio 30.58 with Current Value at $46.48
As of April 20, 2026, NIKE, Inc. (NKE) shares were trading at $46.48, with a trailing P/E of 30.58 and a forward P/E of 23.98. NIKE is anticipated to experience low to mid-single-digit revenue growth through FY2030, backed by pricing strategies and market recovery in key regions. Despite past financial stresses, the company is positioned for recovery with stable margins and cash flow expected to improve as inventory normalizes. The scenario-based valuation estimates NKE's equity value in the low-to-mid $60s per share, indicating potential upside from operational improvements.
Read More: NIKE (NKE) Stock Analysis: P/E Ratio 30.58 with Current Value at $46.48
Nike (NKE) Revenue Drops 3% Amid Competitive Challenges
Nike (NKE) reported a 3% decrease in fiscal third-quarter revenue, with its core brand revenue falling 2%, as of February 28. The company faces challenges from increased competition and management missteps, such as over-reliance on direct-to-consumer sales, which alienated wholesale partners. Over the past three years, Nike's shares have declined by 62.6%, while the S&P 500 has risen by 71.7%. The stock currently has a price-to-earnings (P/E) ratio of 31, comparable to the S&P 500, indicating a lack of compelling valuation given ongoing revenue growth issues.
Read More: Nike (NKE) Revenue Drops 3% Amid Competitive Challenges
Nike (NKE) announces 1,400 job cuts in technology department
Nike (NKE) announced a reduction of approximately 1,400 roles, mainly within its technology department, as part of its 'Win Now' turnaround strategy. This decision aims to reshape the technology team and modernize its Air manufacturing processes. The layoffs represent less than 2% of Nike's total global workforce and follow a previous round of 775 job cuts earlier this year. The company also projected a 20% decline in sales in China for the current quarter, indicating ongoing challenges in its recovery efforts.
Read More: Nike (NKE) announces 1,400 job cuts in technology department
WMT, TGT, NKE Retailers Expect $160B Tariff Refunds Starting Monday
U.S. importers are expecting over $160 billion in tariff refunds following a February Supreme Court decision, with claims filing starting Monday. Analysts estimate that Walmart (WMT) could receive $10.2 billion, Target (TGT) $2.2 billion, and Nike (NKE) $1 billion. Despite the potential refunds, there is concern among companies about bureaucratic hurdles and slow processing times. Many retailers may consider using the refunds for share repurchases or debt payments, potentially impacting their balance sheets in the coming quarters.
Read More: WMT, TGT, NKE Retailers Expect $160B Tariff Refunds Starting Monday
Nike (NKE) Insiders Buy 48,000 Shares, Increasing Investor Confidence
On April 10, Tim Cook, a board member of Nike (NKE), purchased 25,000 shares, and CEO Elliott Hill followed this by acquiring over 23,000 shares on April 13. These purchases contributed to a short-term increase in Nike’s stock price. Despite this insider buying signaling potential confidence in the company, Nike is still facing challenges such as declining sales in China. The company's future stock performance remains uncertain and hinges on its ability to execute new initiatives and regain market relevance.
Read More: Nike (NKE) Insiders Buy 48,000 Shares, Increasing Investor Confidence
Nike (NKE) Shares Appear Undervalued Amid Market Analysis
Limited data available — the article discusses the perception of Nike's (NKE) stock value. While it suggests that Nike shares may be undervalued, it does not provide specific numbers, P/E ratios, or concrete financial metrics. The analysis hints at the company's potential for growth but lacks definitive market data or official statements. Therefore, no clear market impact or direction can be derived from the information presented.
Read More: Nike (NKE) Shares Appear Undervalued Amid Market Analysis
Nike (NKE) Stock Forecast Reset: Price Target Cut to $48
S&P Global downgraded Nike's (NKE) stock outlook to negative on April 17, citing profitability concerns amid a turnaround. The stock currently trades around $46 per share, down from HSBC's reduced price target of $48. In fiscal Q3 FY2026, Nike posted revenues of $11.3 billion, flat year over year, with net income decreasing by 35% to about $0.5 billion. The company also expects Q4 sales to decline by 2% to 4% year over year due to pressures on demand and rising operational costs.
Read More: Nike (NKE) Stock Forecast Reset: Price Target Cut to $48
NIKE (NKE) Jim Cramer Discusses Major Investment Mistake
Limited data available — Jim Cramer discussed his previous investment in NIKE (NKE), describing it as one of his bigger mistakes. The article does not provide specific numbers, percentages, or official statements that quantify the impact of this sentiment on market performance. Without concrete data points, it's difficult to assess the implications for investors or the broader market context. Thus, the sentiment appears neutral due to the lack of substantiating evidence.
Read More: NIKE (NKE) Jim Cramer Discusses Major Investment Mistake
Nike (NKE) Shares Down 30% This Year, Still Not Cheap
Piper Sandler has stated that Nike (NKE) shares have experienced a 30% decline this year. Despite this drop, analysts suggest that the shares remain overpriced. The assessment indicates that even after the significant drawdown, the company's stock does not present a buying opportunity at current levels. This perspective may influence investor sentiment and market behavior around Nike shares moving forward.
Read More: Nike (NKE) Shares Down 30% This Year, Still Not Cheap
Nike (NKE) Stock Rated Neutral by BofA Amid Margin Pressures
BofA has maintained a Neutral rating on Nike (NKE) stock, citing regional margin pressures as a concern. The bank's analysis reflects potential impacts on Nike's profitability and pricing strategies in various markets. Despite the challenges, there have been no specific financial metrics or forecasts provided in the report. This cautious stance suggests that investors should remain vigilant regarding Nike's financial performance amidst these pressures.
Read More: Nike (NKE) Stock Rated Neutral by BofA Amid Margin Pressures
Nike (NKE) Strategy Discussion Includes Mixed Insights
Limited data available — the article presents Jim Cramer's perspective on Nike's (NKE) strategic decision-making without providing specific numbers or verifiable data points. Cramer expresses support for the company, indicating a lack of confidence in its current direction. The absence of concrete insights limits actionable conclusions for market participants. This discussion may reflect broader uncertainties regarding Nike's performance or strategic outlook.
Read More: Nike (NKE) Strategy Discussion Includes Mixed Insights
Nike (NKE) Shares Drop Over 14% After Weak Turnaround Guidance
Nike (NKE) reported fiscal third-quarter earnings, revealing a projected sales decline between 2% and 4% for the current quarter, worse than the expected 1.9% growth. The company anticipates a significant 20% drop in China sales, despite FX benefits, affecting overall recovery efforts. Wall Street banks including Goldman Sachs and Bank of America downgraded Nike, citing patience waning due to a lengthy turnaround process. The company's gross margin has declined year-over-year for seven consecutive quarters, with external factors potentially impacting future input costs.
Read More: Nike (NKE) Shares Drop Over 14% After Weak Turnaround Guidance
Nike (NKE) Gets Downgrades Amid Sales Outlook Concerns
Nike (NKE) received downgrades from several Wall Street analysts due to a pessimistic sales outlook. While specific figures were not reported, the assessment indicates a negative shift in investor sentiment and could impact trading volumes. Market analysts are concerned that this downgrade may lead to increased selling pressure on the stock. As such, investors should monitor changes in NKE's performance in response to analyst forecasts and market reactions.
Read More: Nike (NKE) Gets Downgrades Amid Sales Outlook Concerns
Nike (NKE) Stock Price Target Lowered to $74 on Near-Term Pressure
Guggenheim has lowered its price target for Nike (NKE) to $74, indicating anticipation of near-term pressures that could affect share performance. This adjustment reflects concerns about the company's current market dynamics. Investors may interpret this downgrade as a signal of potential volatility in Nike's stock value. Monitoring Nike's performance relative to this target will be critical for market participants moving forward.
Read More: Nike (NKE) Stock Price Target Lowered to $74 on Near-Term Pressure
Nike (NKE) Pre-Market Movement Highlights Key Market Trends
Nike (NKE) is among the stocks showing significant pre-market movements, reflecting broader market trends without specific numerical data. Other notable companies listed include RH and Sandisk, though no concrete figures or percentage changes were provided regarding their stock performances. The lack of detailed data may limit actionable insights for investors. Monitoring these trends could offer insights into consumer behavior and retail market dynamics as earnings reports approach.
Read More: Nike (NKE) Pre-Market Movement Highlights Key Market Trends
Nike (NKE) Reports Earnings Beat, Stock Declines Over Turnaround Worries
Nike (NKE) reported quarterly results exceeding Wall Street expectations. However, concerns remain regarding the effectiveness of its turnaround strategy, leading to a decline in stock performance. Despite reports showing positive figures, investor skepticism persists, impacting market confidence in the brand's recovery plan. The overall market reaction indicates uncertainty surrounding Nike's future growth potential.
Read More: Nike (NKE) Reports Earnings Beat, Stock Declines Over Turnaround Worries
Nike (NKE) Shares Drop 9% on Weak China Sales Outlook
Nike (NKE) shares fell over 8% in extended trading following a weak sales outlook. The company expects a 20% decline in sales in China for the current quarter, with overall fiscal fourth-quarter sales projected to drop between 2% and 4%, contrary to Wall Street's expectation of a 1.9% increase. Despite beating earnings expectations with $0.35 EPS against the expected $0.28 and revenues of $11.28 billion versus $11.24 billion, the company's guidance raised concerns about future performance. Nike faced a 35% decline in net income to $520 million compared to $794 million a year earlier, as gross profit margins fell by 1.3 percentage points to 40.2%.
Read More: Nike (NKE) Shares Drop 9% on Weak China Sales OutlookMore Consumer Discretionary stocks
Frequently asked questions
Is NIKE Inc. in the S&P 500?
Yes. NIKE Inc. (NKE) is a member of the S&P 500 index, classified in the Consumer Discretionary sector.
What sector is NKE in?
NIKE Inc. is classified in the Consumer Discretionary sector of the S&P 500 — retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Where can I find the latest NKE news?
This page collects recent NIKE Inc. (NKE) news and market analysis, each article summarized by AI and tagged with bullish, bearish, or neutral sentiment.
What is NIKE Inc.'s stock price?
As of the most recent market data, NIKE Inc. (NKE) traded at approximately $43.76. Prices move throughout the trading day, so this reflects the latest available quote rather than a live price.
What is NIKE Inc.'s market cap?
NIKE Inc. has a market capitalization of roughly $64.92B, based on its most recent share price and shares outstanding.
What is NKE's P/E ratio?
NKE trades at a trailing price-to-earnings ratio of about 21.2. The P/E ratio compares a company's share price to its earnings per share.