Stock market glossary

Stock news is full of short words that sound harder than they are. Here are the ones you will meet most, in plain English. Each links to a longer guide when there is one.

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A

Ask price
The lowest price a seller will accept for a share right now. It is the price you pay when you buy at once. Read more →

B

Bear market
A long fall in stock prices, usually 20% or more from a recent high. Investors feel gloomy about what comes next. Read more →
Bid price
The highest price a buyer will pay for a share right now. It is the price you get when you sell at once. Read more →
Blue chip
A large, long-established company with a steady record. Think of household names that have paid investors for decades.
Bond
A loan you make to a company or government. It pays you interest and returns your money on a set date. Read more →
Bond yield
The yearly return you earn from a bond, shown as a percentage. Yields rise when bond prices fall. Read more →
Brokerage account
The account you use to buy and sell stocks. A broker holds your investments and carries out your orders. Read more →
Bull market
A long rise in stock prices. Investors feel confident and more people buy. Read more →
Buyback
When a company buys its own shares from investors. Fewer shares are left, so each remaining share owns a bigger slice. Read more → Latest news →

C

Capital gain
The profit you make when you sell an investment for more than you paid. You may owe tax on it.
Cash flow
The money that actually moves in and out of a company. A firm can report a profit and still run short of cash. Latest news →

D

Day trading
Buying and selling within the same day to profit from small price moves. It is fast, risky and hard to do well.
Diversification
Spreading your money across many investments, so one bad pick does not sink you. It is the main way to lower risk. Read more →
Dividend
A share of profit a company pays to its shareholders, usually every three months. Not every company pays one. Read more → Latest news →
Dividend yield
The yearly dividend divided by the share price, shown as a percentage. A 3% yield pays $3 a year for every $100 invested. Read more →
Dollar-cost averaging
Investing the same amount on a set schedule, such as $100 a month, whatever the price. It spreads out your buying. Read more →
Dow Jones
An index of 30 large US companies. It is one of the oldest and most quoted gauges of the market. Read more →

E

Earnings report
A company’s update on how much it sold and earned in the last three months. Stocks often move sharply when it comes out. Read more →
EBITDA
Profit before interest, tax and some costs that do not use cash. Analysts use it to compare how well companies run their business. Latest news →
EPS
Earnings per share: a company’s profit divided by its number of shares. It shows how much profit each share earned. Latest news →
ETF
An exchange-traded fund. It holds many stocks in one package that you can buy and sell like a single share. Read more →
Ex-dividend date
The cut-off day for a dividend. If you buy on or after it, the next payment goes to the previous owner. Read more →
Expense ratio
The yearly fee a fund charges, shown as a percentage of your money. A lower number leaves more for you. Read more →

G

Guidance
A company’s own forecast for its coming sales and profit. Stocks often move more on guidance than on past results. Latest news →

I

Index
A list of stocks used to track a part of the market, such as the S&P 500. It shows how that group is doing. Read more →
Index fund
A fund that simply copies an index. It holds the same stocks, so it needs no stock picking and costs little. Read more →
Inflation
The rate at which prices rise over time. When it is high, your money buys less than before. Read more →
Insider trading
Trading with secret information the public does not have. It is illegal. Reports of ordinary, legal trades by executives are also called insider trades. Latest news →
IPO
An initial public offering: the first time a company sells its shares to the public. After it, anyone can buy the stock. Read more → Latest news →

L

Limit order
An order to buy or sell only at a price you choose, or better. It may not fill if the price never gets there. Read more →
Liquidity
How easily you can buy or sell something without moving its price. Big popular stocks are very liquid.

M

M&A
Mergers and acquisitions: deals where companies join together or one buys another. Deal news often moves both stocks. Latest news →
Margin trading
Borrowing money from your broker to buy more stock. It can magnify gains, but it magnifies losses too.
Market cap
Market capitalization: the price of one share times the number of shares. It is the total value the market puts on a company. Read more → Latest news →
Market order
An order to buy or sell right away at the best price on offer. It fills fast, but the final price can differ from what you saw. Read more →
Mutual fund
A fund that pools money from many people and invests it for them. Unlike an ETF, it trades once a day. Read more →

N

Nasdaq
A US stock exchange known for technology companies. The Nasdaq index tracks the biggest names listed there. Read more →

O

Option
A contract that gives you the right to buy or sell a stock at a set price by a set date. Options are risky for beginners.

P

P/E ratio
The share price divided by earnings per share. A high number means investors are paying a lot for each dollar of profit. Read more →
Portfolio
All the investments you own, taken together. A good portfolio mixes different kinds of assets. Read more →
Pre-market
Trading that happens before the market opens at 9:30 a.m. Eastern. Prices can jump on early news, and fewer people trade. Read more →
Price target
An analyst’s guess at where a stock will trade in a year. Targets change often and are often wrong. Latest news →
Profit margin
The share of each sales dollar a company keeps as profit. A 10% margin means 10 cents of profit per dollar sold. Latest news →

R

Recession
A period when the economy shrinks for several months. Jobs and company profits usually fall. Read more →
Revenue
All the money a company brings in from sales, before costs. It is also called the top line. Latest news →

S

S&P 500
An index of 500 of the largest US companies. It is the most common way to judge how the US market is doing. Read more →
Sector
A group of companies in the same line of business, such as technology, health care or energy. Read more →
Share
One small slice of ownership in a company. Owning shares makes you a part-owner, called a shareholder. Read more →
Short selling
Betting that a stock will fall. You borrow shares, sell them, and hope to buy them back cheaper. Losses can be unlimited. Read more →
Spread
The gap between the bid and the ask price. A smaller spread means a cheaper trade. Read more →
Stock split
When a company divides each share into several, so the price per share drops. Your total value stays the same. Read more →

T

The Fed
The Federal Reserve, the US central bank. It sets interest rates, and its choices move stocks and bonds. Read more →
Ticker symbol
The short code that identifies a stock, such as AAPL for Apple. You use it to look up and trade a company. Read more →

V

Valuation
An estimate of what a company is worth. A stock is called expensive or cheap by comparing its price with that value. Latest news →
Volatility
How much and how fast a price swings. A volatile stock can jump or fall sharply in a day. Read more →
Volume
The number of shares traded in a day. High volume means many people are buying and selling. Read more →

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