Advertising News & Analysis

SMB Perspectives on GOOGL, META, and ChatGPT Advertising in 2023

Small and medium-sized businesses (SMBs) have provided insights on their advertising strategies involving GOOGL and META, reflecting their adaptation to new tools like ChatGPT. A survey indicated that 45% of SMBs are utilizing GOOGL for advertising, while 30% are leveraging META platforms. Additionally, 25% of SMBs plan to incorporate AI like ChatGPT into their marketing efforts this year. This data highlights the evolving landscape of digital advertising and may influence strategies for major tech companies going forward.