Walmart (WMT) Completes $1.4 Billion Acquisition of Vibe.co

Walmart (WMT) announced the completion of its acquisition of Vibe.co, a self-service streaming TV advertising platform, for $1.4 billion. This acquisition, first disclosed in June 2026, integrates Vibe.co into Walmart Connect, enhancing its connected TV advertising capabilities. The platform allows small and medium-sized brands to launch streaming TV campaigns effectively. This move aims to strengthen Walmart's advertising business and improve customer engagement through more effective, measurable advertising. The acquisition reflects Walmart's ongoing strategy to expand its digital advertising reach.