Ulta Beauty Inc. (ULTA)
Consumer Discretionary7 articles
Price chart
Why is ULTA moving today?
-2.7%ULTA is -2.7% today, inside the ordinary range for a session (under 3%). No stories about it reached the feed in the last 24 hours.
What this does not prove. A story on the same day is evidence of timing, not of cause: it explains a move only if it accounts for the size and the direction, and most single-stock moves carry a sector or index component too. Nothing here is a forecast.
Source: Yahoo Finance - quote as of 2 days ago
Ulta Beauty Inc. (ULTA) overview
Ulta Beauty is the largest U.S. specialty beauty retailer.
ULTA is a member of the S&P 500. It sits in the Consumer Discretionary sector. That sector covers retailers, automakers and leisure companies whose sales rise and fall with consumer confidence.
Ulta Beauty Inc. trades on the NasdaqGS under the ticker symbol ULTA. The most recent market data puts the share price at about $592.94. That is down 2.68% on the session. At that price the company is worth roughly $25.35B.
Over the past 52 weeks, ULTA has traded between $443.60 and $714.97. Shares change hands at a trailing price-to-earnings (P/E) ratio of about 21.6. The P/E ratio sets the share price against a year of earnings. A higher number means the market is paying more for each dollar the company earns.
Key statistics
Source: Yahoo Finance - quote as of 2 days ago
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Why investors watch ULTA
ULTA is one of the larger names in the Consumer Discretionary sector, so investors follow it closely. It tends to move with the rest of the sector. This page sums up each ULTA story as it breaks, and tags it bullish, bearish or neutral.
What moves ULTA
- Earnings. ULTA reports results four times a year. A surprise against the estimate tends to move the stock that day.
- Analyst calls. Upgrades, downgrades and new price targets change what the market expects from ULTA.
- Sector news. Consumer Discretionary stocks often move together, so a rival's news can move ULTA too.
Market Mood
Latest ULTA news

Ulta Beauty (ULTA) Raises Forecast Amid Increased Sales Growth
Ulta Beauty (ULTA) has raised its sales forecast, indicating strong growth trends. Although specific sales figures weren't disclosed, the announcement suggests positive momentum in the company's performance. The revision in forecast reflects confidence in future sales, which may impact investor sentiment positively. Such improvements could attract investor interest, potentially driving stock performance upward.
Read More: Ulta Beauty (ULTA) Raises Forecast Amid Increased Sales Growth
Ulta Beauty (ULTA) anticipates 8.5% price swing on earnings report
Ulta Beauty (ULTA) shares could experience an 8.5% price swing based on upcoming earnings report expectations. The report is pivotal as it reflects the company's financial health and market position. Key figures from previous earnings could influence investor sentiment and trading volumes. The anticipated volatility may attract traders looking to capitalize on price changes in the stock market.
Read More: Ulta Beauty (ULTA) anticipates 8.5% price swing on earnings report
Ulta (ULTA) SWOT Analysis Highlights SG&A Growth Concerns
Ulta Beauty (ULTA) is facing concerns related to selling, general, and administrative (SG&A) expenses amid its growth strategy. The company is experiencing an increase in operational costs, which may impact profitability. Additionally, there is ongoing scrutiny regarding how these expenses will influence the overall financial performance. Investors are advised to monitor these developments closely as they could affect Ulta's market share and competitive positioning.
Read More: Ulta (ULTA) SWOT Analysis Highlights SG&A Growth Concerns
Ulta Beauty Shares Plummet After Downbeat Earnings Outlook, S&P 500 Impact
Ulta Beauty's stock is set for its worst performance in two years following a disappointing earnings outlook, which triggered a significant decline among the S&P 500's biggest losers. The consumer shift toward more selective buying habits in cosmetics poses challenges for the retail sector, potentially impacting market confidence. Key data released indicated shifts in consumer spending patterns, contributing to Ulta's stock slump. As investors reassess the beauty industry landscape, further declines could impact overall market sentiment.
Read More: Ulta Beauty Shares Plummet After Downbeat Earnings Outlook, S&P 500 Impact
Premarket Movers: Adobe, Coinbase, Ulta Beauty, and Nio See Significant Changes
In premarket trading, notable stocks such as Adobe, Coinbase, Ulta Beauty, and Nio are experiencing significant price movements. These fluctuations may reflect investor sentiment and broader market trends, which could impact trading volumes and market performance once the regular session begins. Key factors driving these changes include recent earnings reports, market reactions to economic data, and overall volatility in the tech and consumer sectors. Monitoring these stocks could provide insights into potential market shifts as the day progresses.
Read More: Premarket Movers: Adobe, Coinbase, Ulta Beauty, and Nio See Significant Changes
Stocks Surge in After-Hours Trading: Highlights from Adobe, Ulta, and Lennar
Following the close of the market, several stocks made notable moves in after-hours trading, particularly Adobe, Ulta Beauty, and Lennar. This activity is significant as it reflects investor sentiment and reaction to recent earnings reports or news. Adobe's performance could signal continued strength in the tech sector, while Ulta and Lennar's movements may indicate trends in retail and housing markets. These developments can influence market trends and investor strategies heading into the next trading session.
Read More: Stocks Surge in After-Hours Trading: Highlights from Adobe, Ulta, and Lennar
Ulta Beauty Earnings Beat Revenue Forecast but EPS Misses Expectations
Ulta Beauty announced its fourth fiscal quarter earnings, surpassing Wall Street's revenue expectations but falling short on earnings per share (EPS). Despite the mixed results, the company's performance is noteworthy as it highlights ongoing consumer demand in the beauty sector. The guidance provided for 2026 will be crucial for investors as it signals Ulta's strategic direction. This earnings report may lead to fluctuations in Ulta's stock price as investors digest the implications of the mixed results.
Read More: Ulta Beauty Earnings Beat Revenue Forecast but EPS Misses ExpectationsMore Consumer Discretionary stocks
Frequently asked questions
Is Ulta Beauty Inc. in the S&P 500?
Yes. Ulta Beauty Inc. trades as ULTA and is a member of the S&P 500. The index lists it in the Consumer Discretionary sector.
What sector is ULTA in?
ULTA sits in the Consumer Discretionary sector of the S&P 500.
Where can I find the latest ULTA news?
Right here. This page collects recent ULTA news and market analysis. Every story gets an AI summary and a bullish, bearish or neutral tag.
What is Ulta Beauty Inc.'s stock price?
ULTA last traded at about $592.94. Prices move all through the session, so this is the latest quote rather than a live one.
What is Ulta Beauty Inc.'s market cap?
ULTA is worth roughly $25.35B. Market cap is the share price times the number of shares outstanding.
What is ULTA's P/E ratio?
ULTA trades at a trailing P/E ratio of about 21.6. The ratio compares the share price with earnings per share over the past year.