SalesDecline News & Analysis

Nike (NKE) Shares Drop 9% on Weak China Sales Outlook

Nike (NKE) shares fell over 8% in extended trading following a weak sales outlook. The company expects a 20% decline in sales in China for the current quarter, with overall fiscal fourth-quarter sales projected to drop between 2% and 4%, contrary to Wall Street's expectation of a 1.9% increase. Despite beating earnings expectations with $0.35 EPS against the expected $0.28 and revenues of $11.28 billion versus $11.24 billion, the company's guidance raised concerns about future performance. Nike faced a 35% decline in net income to $520 million compared to $794 million a year earlier, as gross profit margins fell by 1.3 percentage points to 40.2%.