Amazon (AMZN) and Flipkart Dominating India's $250B E-Commerce Market

Amazon (AMZN) and Walmart's Flipkart dominate India's e-commerce sector, which is projected to reach $250 billion by 2030. Currently, only 30% of India's population shops online, compared to 92% in China and 74% in the U.S. From 2020 to 2025, the market has grown at a compound annual growth rate of 23%. Notably, over 60% of online shoppers now come from smaller cities, reflecting a shift in consumer behavior as e-commerce spreads beyond major urban areas.