Amazon (AMZN) Sellers Boycott Ads Amid New 3.5% Fuel Surcharge

Published on 4/15/2026 · Source: cnbc.com

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Amazon (AMZN) sellers, representing over 60% of goods sold, are boycotting ads due to new policies including a 3.5% fuel surcharge, implemented to offset rising oil costs. This comes after a year of financial strain from high tariffs and increased energy prices linked to geopolitical tensions. The Million Dollar Sellers community, with members generating $14 billion in revenue, supports the boycott, driven by complaints of unsustainable practices. Amazon's seller services revenue increased over 400% since 2017, reaching $52.8 billion in Q4, which is 42% of total sales, reflecting its significance in the retail strategy.

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About Amazon.com Inc. (AMZN)

Amazon is the largest U.S. e-commerce retailer and, through Amazon Web Services (AWS), the leading cloud-infrastructure provider, with growing advertising and logistics arms.

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