WirelessFestival News & Analysis

Pepsi (PEP) Withdraws UK Wireless Festival Sponsorship Amid Backlash

Pepsi (PEP) announced its withdrawal as the main sponsor for the Wireless Festival in London following controversy surrounding Kanye West, now known as Ye, being announced as the headliner. This decision comes amidst criticism of West's antisemitic remarks and actions, including past statements and a meeting where he apologized for his comments. The festival, which is scheduled for July, had previously been marketed as 'Pepsi presents Wireless.' The UK Prime Minister, Sir Keir Starmer, expressed concerns over West's booking, highlighting the importance of addressing antisemitism.