TelevisionAcademy News & Analysis

Emmy Awards to Stream on Prime Video in 2027

The Emmy Awards will leave their traditional broadcast rotation and stream exclusively on Amazon Prime Video in a six-year deal starting in 2027. The Television Academy and Amazon announced that Prime Video will provide the annual awards ceremony globally for free to all audiences in over 240 countries and territories. The switch marks a significant shift from the previous 'wheel-deal' system that involved ABC, CBS, NBC, and Fox taking turns broadcasting the event each year. The most recent agreement between these networks expired this year. NBC aired the 2026 ceremony on September 14. Under the new agreement, Prime Video becomes the 'permanent home' of the Emmys, which reflects the growing trend of shifting from traditional broadcast and cable TV to streaming services. Financial terms of this deal were not disclosed. Streaming platforms are increasingly entering the space of live events, as evidenced by similar agreements such as the Oscars media rights shifting to YouTube in 2029 and Netflix airing the SAG Awards since 2024. This move is part of a broader trend in media landscape changes driven by the increasing user preference for streaming services over traditional broadcasting. For ordinary investors, this change illustrates the potential for streaming platforms to capture and expand market share in live event broadcasting.