Emmy Awards to Stream on Prime Video in 2027
Published on · Source: cnbc.com
AI Summary
Summarized by AI from the source belowThe Emmy Awards will leave their traditional broadcast rotation and stream exclusively on Amazon Prime Video in a six-year deal starting in 2027. The Television Academy and Amazon announced that Prime Video will provide the annual awards ceremony globally for free to all audiences in over 240 countries and territories. The switch marks a significant shift from the previous 'wheel-deal' system that involved ABC, CBS, NBC, and Fox taking turns broadcasting the event each year. The most recent agreement between these networks expired this year. NBC aired the 2026 ceremony on September 14.
Under the new agreement, Prime Video becomes the 'permanent home' of the Emmys, which reflects the growing trend of shifting from traditional broadcast and cable TV to streaming services. Financial terms of this deal were not disclosed. Streaming platforms are increasingly entering the space of live events, as evidenced by similar agreements such as the Oscars media rights shifting to YouTube in 2029 and Netflix airing the SAG Awards since 2024.
This move is part of a broader trend in media landscape changes driven by the increasing user preference for streaming services over traditional broadcasting. For ordinary investors, this change illustrates the potential for streaming platforms to capture and expand market share in live event broadcasting.
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Our take
Opinion from the Newsstocks AI desk, not investment adviceWe think this decision highlights the growing influence of streaming services in live event broadcasting. Streaming platforms like Amazon Prime Video are likely to continue securing major events, reshaping the media landscape. To maintain relevance, traditional networks may need to adapt to this trend or explore new content avenues.
Key numbers
- Countries and territories
- 240
What could help
- This shift could increase Amazon Prime Video's audience globally.
What could hurt
- The loss of the Emmys could impact the traditional TV networks previously hosting it.
What to watch next
Prime Video's rights to the Emmys will begin with the 2027 ceremony.
The background
Streaming services are taking over roles traditionally held by broadcast TV as users prefer online platforms. New streaming deals reflect this trend.
Questions readers ask
When will the Emmys be available on Amazon Prime Video?
The Emmys will be available on Amazon Prime Video starting in 2027.
How many countries will have access to the Emmys on Prime Video?
The Emmys will be accessible in over 240 countries and territories.
About Netflix Inc. (NFLX)
Netflix is the largest subscription streaming service, producing and licensing films and series worldwide, with a growing ad-supported tier.
The Communication Services sector covers media, entertainment, telecom and interactive companies that connect and inform people.
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