Skimpflation News & Analysis

Princes Switches to Cheaper Jack Mackerel Amid Supply Issues

Princes has replaced its tinned Atlantic mackerel with jack mackerel citing dwindling stocks and cost-efficiency. Jack mackerel, selling for approximately one-third the price of traditional mackerel, is part of a trend called 'skimpflation' where product quality is downgraded while prices remain the same. Industry figures suggest that jack mackerel is roughly 66% cheaper than Atlantic mackerel. This switch raises concerns among consumers about taste, texture, and labeling transparency. This matters for investors as it reflects how companies may adjust product offerings due to supply chain challenges and changing consumer behavior.