ServiceNow Inc. (NOW)
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ServiceNow Inc. (NOW) overview
ServiceNow provides a cloud platform that automates IT, employee, and customer workflows for large enterprises. It is a member of the S&P 500 and is classified in the Information Technology sector — hardware, software and semiconductor companies driving the digital economy.
ServiceNow Inc. trades on the NYSE under the ticker symbol NOW. As of the most recent market data, the stock was priced around $103.24, down 0.74% on the session, giving ServiceNow Inc. a market capitalization of roughly $106.47B.
Over the past 52 weeks, NOW has traded between $81.24 and $210.20. Shares are valued at a trailing price-to-earnings (P/E) ratio of about 61.8, a common gauge of how richly the market prices the company's earnings.
Key statistics
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Why investors watch NOW
As one of the larger companies in the Information Technology sector, ServiceNow Inc. is closely followed by investors and often moves with broader trends across hardware, software and semiconductor companies driving the digital economy. Traders watch NOW for earnings reports, analyst rating changes, and headlines that can shift sentiment — each of which is summarized on this page as it breaks.
Because the S&P 500 is weighted by market value, ServiceNow Inc.'s size means its share-price moves can also nudge the index as a whole, making NOW a stock that even index investors pay attention to.
Market Mood
Latest NOW news

ServiceNow (NOW) Leads Software Stocks in Market Rotation
ServiceNow (NOW), Workday (WDAY), and AppLovin (APP) have shown significant gains as software stocks surpass chip sector performance. This shift marks a notable market rotation trend, indicating changing investor preferences. The rise in these software companies comes amid fluctuating demands for different tech sectors, which could impact future trading strategies. Analysts suggest that this shift could lead to reevaluated valuations and performance metrics in technology stocks.
Read More: ServiceNow (NOW) Leads Software Stocks in Market Rotation
ServiceNow (NOW) Stock Discussion Highlights Challenges and Outlook
ServiceNow, Inc. (NYSE: NOW) has been characterized as 'expensive' by Jim Cramer during his recent discussion on Mad Money, as he emphasized ongoing challenges in the stock market. Cramer pointed out the company’s rapid pivot within the software as a service space but withheld strong bullish sentiment, suggesting only moderate upside potential. He reiterated concerns about current trends, favoring hardware investments over software. This assessment reflects a cautious outlook for NOW, as it competes with other software stocks offering potentially better returns.
Read More: ServiceNow (NOW) Stock Discussion Highlights Challenges and Outlook
ServiceNow (NOW) Stock Rises Over 40% This Month Amid AI Relief
ServiceNow (NOW) shares increased by over 40% this month, marking a significant rally in the enterprise software sector. This surge is attributed to easing concerns regarding artificial intelligence's impact on the industry. The stock's performance reflects a broader recovery in market sentiment for software companies. Investors are responding positively to this trend, which may bode well for future valuations in the sector.
Read More: ServiceNow (NOW) Stock Rises Over 40% This Month Amid AI Relief
OpenAI (OA) hires ServiceNow CMO Fleming for marketing role
OpenAI (OA) has appointed Chris Fleming, previously the Chief Marketing Officer (CMO) at ServiceNow (NOW), to spearhead its business marketing strategies. This strategic hire aims to enhance OpenAI's market presence following its recent partnerships and product launches. Fleming, who has significant experience in tech marketing, is expected to contribute to OpenAI's growth trajectory in the competitive AI sector. This appointment highlights the ongoing trend of tech companies focusing on bolstering their marketing teams to better leverage emerging technologies.
Read More: OpenAI (OA) hires ServiceNow CMO Fleming for marketing role
ServiceNow (NOW) Shares Down 50.9% Over Past Year
ServiceNow, Inc. (NOW) shares have decreased by 50.9% over the past year and 32% year-to-date. Bank of America reinstated coverage on May 19th, issuing a price target of $130 and a Buy rating. The company's operating margin was reported at 33.5%, with EPS increasing by 30% year-over-year and cRPO growing by 20.5%. While shares have seen a 14.5% increase since May 13th, concerns about organic growth and market trends in the AI sector continue to exert bearish pressure on the stock.
Read More: ServiceNow (NOW) Shares Down 50.9% Over Past Year
ServiceNow (NOW) Price Target Set at $85 by KeyBanc
KeyBanc has reiterated an Underweight rating on ServiceNow (NOW) and set a price target of $85 following its Financial Analyst Day, during which CEO Bill McDermott announced a goal of $30 billion in subscription revenue by 2030. This target represents a 17.5% compound annual growth rate from 2027 to 2030. Additionally, ServiceNow aims to maintain a rule of 60 or higher by 2030. Currently, 90% of analysts rate ServiceNow as a Buy, with an average price target of $140, indicating a potential 52.16% upside from the current price of $92.01.
Read More: ServiceNow (NOW) Price Target Set at $85 by KeyBanc
S&P 500 Hits All-Time High as Market Rotates in October 2023
On Wednesday, the S&P 500 closed at an all-time high, indicating market strength. However, popular sectors like industrials faced declines, while software stocks saw significant rebounds; Salesforce (CRM) rose 3.7% and ServiceNow (NOW) increased by 7.3%. CNBC's Jim Cramer warned that market rotations could lead to both opportunities and risks, advising investors to trim positions that have surged too quickly. He noted that historical data suggests these rotation patterns could lead to a digestion phase rather than a market drop, indicating continued sector-shifting investment activity.
Read More: S&P 500 Hits All-Time High as Market Rotates in October 2023
ServiceNow (NOW) stock target cut by Truist over AI concerns
Truist has reduced its price target for ServiceNow (NOW), citing concerns over the timing of AI implementation. The new target reflects potential challenges that may affect ServiceNow’s market performance. Investors often react to changes in price targets, which can influence trading volume and investor sentiment. This adjustment indicates a cautious outlook on ServiceNow's ability to capitalize on AI developments in the near term, which is significant for its stock value.
Read More: ServiceNow (NOW) stock target cut by Truist over AI concerns
UBS Downgrades ServiceNow (NOW) Price Target From $170 to $100
UBS has downgraded ServiceNow (NOW) from Buy to Neutral, significantly reducing its price target to $100 from $170. This adjustment reflects concerns over tightening budgets for non-AI software, which could adversely affect ServiceNow's revenue. ServiceNow projects subscription revenue growth of 18.5% to 19% for 2026, but lower estimates for remaining performance obligations growth to 16% from 20% signal slowing demand. UBS expects smaller earnings beats in the coming quarters, indicating a potential shift in market dynamics for AI-driven companies.
Read More: UBS Downgrades ServiceNow (NOW) Price Target From $170 to $100
ServiceNow (NOW) Downgraded by UBS Amid AI Concerns
UBS has downgraded ServiceNow (NOW) due to increasing concerns that artificial intelligence poses a greater threat to its business than previously estimated. This decision highlights the heightened risk perception surrounding tech companies reliant on traditional software solutions. The market may react negatively to this revision, as downgrades typically lead to decreased investor confidence. Understanding the implications of AI on business models remains critical for market participants.
Read More: ServiceNow (NOW) Downgraded by UBS Amid AI Concerns
Stocks Movements: Lumentum, ServiceNow, and Sandisk Updates
Limited data available — The article mentions stocks experiencing significant movements premarket, focusing on companies such as Lumentum, ServiceNow, and Sandisk. However, there are no specific figures, percentage changes, or official statements provided. No concrete data points were mentioned that could indicate market impact or trends for these companies. Thus, the information does not present a clear direction regarding market sentiment.
Read More: Stocks Movements: Lumentum, ServiceNow, and Sandisk Updates
ServiceNow (NOW) Stock Downgraded on AI Positioning Concerns
UBS has downgraded the stock rating of ServiceNow (NOW) due to concerns regarding its positioning in the artificial intelligence (AI) market. While specific target prices or P/E ratios were not disclosed in the announcement, the downgrade reflects broader apprehensions about the company’s strategy as competition intensifies. This adjustment could signal potential weakness in ServiceNow’s stock amidst fluctuating market sentiment regarding AI technology. The implications of this downgrade may lead investors to reevaluate their positions in ServiceNow going forward.
Read More: ServiceNow (NOW) Stock Downgraded on AI Positioning ConcernsMore Information Technology stocks
Frequently asked questions
Is ServiceNow Inc. in the S&P 500?
Yes. ServiceNow Inc. (NOW) is a member of the S&P 500 index, classified in the Information Technology sector.
What sector is NOW in?
ServiceNow Inc. is classified in the Information Technology sector of the S&P 500 — hardware, software and semiconductor companies driving the digital economy.
Where can I find the latest NOW news?
This page collects recent ServiceNow Inc. (NOW) news and market analysis, each article summarized by AI and tagged with bullish, bearish, or neutral sentiment.
What is ServiceNow Inc.'s stock price?
As of the most recent market data, ServiceNow Inc. (NOW) traded at approximately $103.24. Prices move throughout the trading day, so this reflects the latest available quote rather than a live price.
What is ServiceNow Inc.'s market cap?
ServiceNow Inc. has a market capitalization of roughly $106.47B, based on its most recent share price and shares outstanding.
What is NOW's P/E ratio?
NOW trades at a trailing price-to-earnings ratio of about 61.8. The P/E ratio compares a company's share price to its earnings per share.