AugmentedReality News & Analysis
2 articles
Market Mood
Snap Inc. (SNAP) Launches Augmented-Reality Glasses Priced at $2,195
On June 16, Snap Inc. (SNAP) launched its first consumer augmented-reality glasses, called 'Specs', priced at $2,195. The launch occurred at the Augmented World Expo in California and represents a significant hardware initiative for the company. Snap has invested over $3.5 billion in this unit amidst challenges in its advertising business. Shipping is expected in the fall to the US, UK, and France. Following the announcement, shares of SNAP declined by 1.6%.
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Meta (META) Unveils Smart Glasses Priced at $299, Competing with Rivals
Meta (META) has announced new smart glasses priced at $299, which is $80 less than their second-generation Meta Ray-Ban glasses. This move fits within CEO Mark Zuckerberg's strategy of advancing wearables. The smart glasses market is estimated to be over 80% dominated by Meta and partner EssilorLuxottica. Even though the market remains small, Meta is focusing on consumer value in augmented reality devices, which shows potential for growth amidst increasing competition from companies like Google and Snap.
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