AR News & Analysis

Snap (SNAP) Reveals Specs AR Glasses Priced at $2,195

Snap (SNAP) has introduced its first augmented reality glasses, Specs, priced at $2,195 with a $200 refundable deposit. This new product represents a significant price increase over Snap's previous $130 Spectacles, which failed to gain traction. The Specs are expected to ship in the U.S., U.K., and France later this year. Following the announcement, Snap shares dipped approximately 4% in midday trading, as investors remain cautious about the company's ability to compete against better-capitalized rivals such as Meta and Google in the AR market.