watches News & Analysis
2 articles
Market Mood
Swatch (SWG) Closes Stores After Launch of Limited Edition Watch
Swatch (SWG) has shut stores in multiple UK cities including Birmingham and Liverpool due to overwhelming crowds for the Royal Pop pocket watch, priced starting at £335. The launch event was also canceled in Dubai following significant turnout. Reports indicate up to 300 people attempted to enter the St. Davids shopping center in Cardiff, leading to an arrest. The watches are now being resold online for prices as high as £16,000, highlighting the demand and potential impact on Swatch's market position.
Read More
Rado (SWG) Launches Integral Watch for 40th Anniversary Celebration
Rado, owned by Swatch Group (SWG), launched its Integral watch to commemorate 40 years of high-tech ceramic innovations. Since its 1986 debut, over 2 million Integral pieces have been sold. Rado's watches are priced between $1,200 and $6,000, with an average around $2,500 to $2,800. The company recently established a high-tech ceramic lab in Boncourt, Switzerland, which produces 80 to 90 percent of its ceramic products, enhancing its capacity and quality assurance in the affordable luxury segment.
Read More