Swatch (SWG) Closes Stores After Launch of Limited Edition Watch

Published on 5/17/2026

Swatch (SWG) Closes Stores After Launch of Limited Edition Watch

AI Summary

Swatch (SWG) has shut stores in multiple UK cities including Birmingham and Liverpool due to overwhelming crowds for the Royal Pop pocket watch, priced starting at £335. The launch event was also canceled in Dubai following significant turnout. Reports indicate up to 300 people attempted to enter the St. Davids shopping center in Cardiff, leading to an arrest. The watches are now being resold online for prices as high as £16,000, highlighting the demand and potential impact on Swatch's market position.