candies News & Analysis

M&M's (Mars) Eliminates Iconic Colors and Artificial Dyes

M&M's maker, Mars, is set to eliminate two iconic colors and remove artificial dyes from its candy products, with a planned launch in August. This decision reflects Mars's investment of millions towards a major makeover for M&M’s. The changes are part of a broader health-conscious trend in the food industry aimed at meeting consumer demands for natural ingredients. The impact of this transition could influence market perceptions of candy brands and consumer preferences, especially among health-minded shoppers.