MARS News & Analysis

Mars (M&M's) to Remove Two Colors Amid Dye-Free Initiative

Mars, Inc. plans to launch M&M's candy without two iconic colors by August 2023 as part of its initiative to eliminate artificial dyes. This shift may impact product perception and consumer preferences in the candy market. Speculation suggests that Mars is investing millions into rebranding M&M’s, but exact figures have not been disclosed. The removal of these colors is indicative of a growing trend towards natural ingredients in food products, which could affect market dynamics in the confectionery sector.