SolComms News & Analysis

SolComms Allows Remote Work for August, Boosts Revenue

SolComms, a New York City-based PR firm, allowed its 53 employees to work remotely for the entire month of August, deviating from its usual four days in-office policy. The initiative, named 'Work from Anywhere August,' was driven by CEO Bruno Solari's experience working remotely from Spain. Employee surveys indicated increased productivity, improved work-life balance, and happiness, along with a modest revenue boost for the company. This move contrasts with larger firms tightening remote-work policies due to a competitive job market favoring employers. Solari emphasized the need to adapt to employee expectations while maintaining company culture. The remote-work perk reflects a growing trend in hybrid work models, with SolComms typically requiring on-site work for four days and remote work on Fridays.