SEO News & Analysis
2 articles
Market Mood
Honey Badger SEO Study on AI Citations in 22 U.S. Markets
Honey Badger SEO has released a new study examining AI search citations across 22 different U.S. markets. The study focuses on how AI technologies are impacting search engine optimization (SEO) strategies in various regions. Although no specific figures or percentages were provided in the report, the findings highlight the increasing relevance of AI in digital marketing. Understanding these trends may help ordinary investors gauge potential shifts in the SEO landscape and related technology markets.
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HubSpot (HUBS) Loses 140 Million Visits Due to AI Search Changes
HubSpot (HUBS) experienced a decline of 140 million website visits in one year due to changes in how users search for information, increasingly favoring AI tools. Search engines have adjusted algorithms, resulting in a 60%-70% drop in click-through rates for queries featuring AI overviews. The firm emphasizes the importance of answer engine optimisation (AEO) alongside traditional search engine optimisation (SEO) to remain competitive. Adapting to these changes in consumer behavior is essential for businesses like HubSpot to maintain visibility and engagement.
Read More: HubSpot (HUBS) Loses 140 Million Visits Due to AI Search Changes