RevPAR News & Analysis
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Market Mood
World Cup Semifinals Drive 5% Rise in U.S. Economic Spending
As the World Cup semifinals approach, U.S. host cities report a 5% increase in in-person spending from June 10 to July 5 compared to last year, according to Bank of America Institute. Kansas City leads the gains with nearly a 50% increase in revenue per available room (RevPAR) at hotels, while Philadelphia reports a 74% boost in weekend RevPAR attracting additional visitors during the Fourth of July celebrations. Hotel room rates rose 21% during the group stage even as occupancy dipped 3%, while the knockout stage saw RevPAR climb 23% despite fewer matches being played. This data indicates that U.S. businesses are benefiting from the influx of soccer fans, which may positively impact local economies.
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Hilton (HLT) Raises 2026 RevPAR Forecast After Q1 Earnings Beat
Hilton Worldwide Holdings (HLT) raised its full-year revenue per available room (RevPAR) growth forecast for 2026 to between 2% and 3%, up from 1% to 2%. For the first quarter of 2026, system-wide comparable RevPAR rose 3.6%, with U.S. RevPAR growing by 3.4%. Hilton's net income increased to $383 million from $300 million year-over-year, while total revenues also grew to $2,937 million from $2,695 million. Additionally, the company plans a full-year capital return of approximately $3.5 billion, encompassing share repurchases and dividends.
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