PFRatio News & Analysis

Rush Enterprises Stock Performance: Trading at $62.39 with P/E Ratio of 19.08

As of March 17, 2026, Rush Enterprises, Inc. (RUSHA) was trading at $62.39 with a trailing P/E of 19.08 and a forward P/E of 11.07. The company operates over 155 franchised dealerships across 23 states, primarily serving Class 8 and Class 4–7 markets. Rush holds a market share of 6% and 5% in these segments, respectively. With a focus on parts and service which now represent the majority of EBIT, RUSHA is positioned to navigate economic downturns, maintaining an absorption rate of 133%. Key factors for potential market impact include structural improvements and recovery of freight volumes.