NCAA News & Analysis

Youth Sports Industry Worth $40 Billion Under Bipartisan Review

A bipartisan committee in Congress scrutinized private equity's role in youth sports during a hearing titled 'Field of Fees.' According to NCAA data, less than 2% of NCAA athletes are drafted into professional sports, raising concerns over the cost of participation. The Aspen Institute estimates the youth sports industry is worth $40 billion. Notable investments include BPEA EQT's acquisition of IMG Academy for $1.25 billion in 2023 and KKR's purchase of Varsity Brands for $4.75 billion in 2024. Lawmakers are discussing potential regulatory actions to mitigate rising costs for families.