ImmersiveTechnology News & Analysis

Disney's Star Wars to launch at Cosm domes in March for 50th anniversary

Immersive entertainment technology company Cosm announced a new studio partnership with The Walt Disney Company to bring the original "Star Wars: A New Hope" film to its domes starting in March. This screening will coincide with the film's 50th anniversary in May as part of a multiyear, multifilm collaboration. The financial terms of the deal were not disclosed. The presentation will feature the film in a large rectangle in the center of Cosm's 87-foot diameter domes, with backgrounds depicting iconic "Star Wars" planets and settings like Tatooine, Yavin IV, and the Death Star. The experience includes enhanced visuals and sound created in partnership with Lucasfilm, Industrial Light and Magic, and MakeMake, aiming to immerse audiences with effects such as the sensation of traveling at lightspeed. Cosm has partnered with major studios before, including Warner Bros. for films like "The Matrix" and "Harry Potter and the Sorcerer's Stone." The company is also launching immersive screenings of Universal's "Shrek" in December. Each dome features stadium-style seating and a themed menu tailored to the film being shown. This deal expands Cosm's collaborations with Hollywood studios and offers an experiential cinema option that enhances classic films through advanced technology. For ordinary investors, this development illustrates how entertainment companies are exploring new revenue streams through immersive tech partnerships, potentially increasing event-driven demand for related content and experiences.