FakeReviews News & Analysis

UK CMA Investigates Just Eat, Autotrader, and Others for Fake Reviews

The UK's Competition and Markets Authority (CMA) is investigating five firms, including Just Eat and Autotrader, for potentially breaching consumer law regarding fake and misleading online reviews. The investigation aims to determine if these companies provided a biased representation of customer experiences. The CMA has newly acquired powers allowing it to impose fines without court intervention since April 2024. No conclusions have been reached yet about violations. The probe also includes reviews site Feefo, funeral firm Dignity, and Pasta Evangelists.