DataSale News & Analysis

Google Agrees to Privacy Terms in $10M Spirit Airlines Data Sale

Google has agreed to include additional privacy protections in its $10 million purchase of data from Spirit Airlines. This deal faced resistance from some Spirit employees, including former pilots and flight attendants, who successfully won an opt-out clause allowing them to exclude their data from the sale. The data sale is intended to be used to train Google's artificial intelligence systems. This privacy carve-out is one of the final major obstacles cleared in completing the transaction. The data involved is sensitive employee information, hence the negotiations around privacy. This matters because it highlights growing concerns and legal considerations around the use of personal data for AI training. The inclusion of privacy protections and opt-out provisions may set precedents for future data sales in the AI and airline sectors. Investors should watch how privacy terms affect data usage and costs in AI development, as seen in this $10 million contract with Spirit Airlines data.