BAT News & Analysis

U.S. Vaping Market Worth $12 Billion Amid Tariffs and New Brands

The U.S. vaping market, estimated to be worth around $12 billion in 2024, is seeing an increase in 'Made in America' products as a response to tariffs imposed by the Trump administration. Since October last year, at least eight new vape brands focusing on American production credentials have emerged, despite many being unlicensed. Analysts suggest this shift may complicate efforts to curb illegal sales, as these brands aim to avoid scrutiny from customs officials. The U.S. Food and Drug Administration emphasized that selling unauthorized vapes remains illegal, regardless of origin.