Activision News & Analysis

Microsoft (MSFT) Cuts Game Pass Prices to $22.99 and $13.99

Microsoft (MSFT) will reduce the price of its Game Pass Ultimate subscription from $29.99 to $22.99, and the PC Game Pass will drop from $16.49 to $13.99. This change aims to address feedback regarding pricing after a year-over-year revenue decline of approximately 10% in the gaming sector, which contributed 7% to the company's total revenue. The gaming business, expanded by the $75.4 billion acquisition of Activision Blizzard, has faced challenges, including a 32% decline in hardware sales. This restructuring follows a price increase of $10 to the Game Pass Ultimate in October 2023.