Morgan Stanley Maintains Alibaba (BABA) Target at $180 Ahead of Earnings

Published on 7/26/2026

Morgan Stanley Maintains Alibaba (BABA) Target at $180 Ahead of Earnings

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Morgan Stanley analyst Gary Yu kept Alibaba's (BABA) stock as a 'top pick' before late-August earnings, following a target reduction from $190 to $180. This target is approximately 60% above Alibaba's closing price of $112.14 on Friday. Other firms, including HSBC and Daiwa, also adjusted their targets downwards amidst concerns over sales. Despite regulatory challenges and market pressures, Morgan Stanley indicates potential for growth, particularly within Alibaba's cloud services, which they expect to perform well in the evolving AI sector. This guidance is important for investors assessing future value and growth prospects.

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