Mercedes-Benz (MBLY) sets 2026 U.S. sales goal of 400,000 cars

Mercedes-Benz USA CEO Adam Chamberlain announced a target to increase U.S. retail sales to 400,000 cars by 2030, up from 303,200 in 2022, reflecting a 28% increase. Despite a challenging market and elevated auto loan interest rates, Chamberlain noted that sales have not yet been affected by rising gas prices, which may impact consumer behavior in the future. The company is investing $4 billion in its Alabama plant to support this goal and introduced new vehicle models including the GLE 53 Hybrid. Tariffs on imports have increased costs, but sales prices have only risen by 1.3% since implementation.

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