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Ferrari (RACE) Luce EV Launch Causes 8.4% Share Decline

Published on 7/30/2026

Ferrari (RACE) Luce EV Launch Causes 8.4% Share Decline

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Ferrari (RACE) launched the Luce electric vehicle on May 25, 2026, in Rome. Despite criticism, CEO Benedetto Vigna stated he would not change anything about the launch. The vehicle, priced at €550,000 (approximately $640,000), has reportedly fulfilled its quota of under 500 units within two months. Following the debut, Ferrari shares experienced an 8.4% decline but have since recovered. This information is significant for investors as it illustrates market reactions to new product launches and sales expectations for luxury vehicles.

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