Agave americana Cultivation in India Fuels $15B Spirits Industry
Published on · Source: bbc.com
AI Summary
Summarized by AI from the source belowFarmers in India are beginning to cultivate agave americana on a commercial scale, which is vital for the $15 billion global tequila and mezcal market. Historically seen as a weed, agave is now viewed as 'blue gold' for its economic value. Coordinating over 100 kilometers of farmers, individuals like Masapalli Venkatesh ensure a steady supply to distilleries, which are willing to pay a premium. Timely harvesting of agave is crucial, as delays can compromise the quality of the plants used in alcohol production, underscoring the complexity of establishing this new industry.
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
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