youthsports News & Analysis

Eli Manning's Firm Acquires RCX Sports in Youth Sports Investment

Eli Manning's private equity firm Brand Velocity Group has acquired RCX Sports, which manages licenses for youth sports programs including NFL Flag and Jr. NBA. RCX Sports employs about 150 people and generates revenue by distributing sports goods and servicing local recreation centers. Although financial terms were not disclosed, this acquisition reflects a growing interest in the $40 billion youth sports industry, which has seen significant investment from private equity. The potential for consolidation in this sector may change how youth sports are organized and experienced.