franchising News & Analysis

Huey Magoo’s (HMG) unveils smaller drive-thru prototype with 40% cost cut

Huey Magoo’s (HMG) introduced a new drive-thru-only prototype with a 1,850ft² interior aimed at reducing construction costs by 40%. The design accommodates seating for 37 customers indoors and 18 outdoors, fitting on standard half-acre plots. This new model is more space-efficient than their previous 2,600ft² format, which housed 42 seats. The initiative follows their 2025 rollout of a 1,500ft² prototype and a recent 15-unit development agreement with SMR Capital Group in Texas. By creating a scalable design, Huey Magoo’s aims to enhance franchise opportunities amidst rising costs.