engagement News & Analysis

Netflix (NFLX) Subscribers Paying Less Per Hour Than Rivals

Netflix Inc. (NFLX) stated during its earnings call that U.S. subscribers pay less per hour of viewing than rival streaming platforms, even after recent price increases. Co-CEO Gregory Peters noted that price hikes were part of a long-term plan, emphasizing engagement and retention metrics before raising prices. According to CFO Spencer Neumann, retention improved across all regions following the price hikes. Netflix's recent price increase in March 2026 raised all three plans by at least $1, while its ad-supported tier is priced at $8.99 per month.