TheDoux News & Analysis

The Doux Secures Minority Investment to Fuel $38 Million Growth

The Doux has secured a minority investment from VMG Partners, aimed at enhancing its growth in the competitive beauty market. The company reported $38 million in revenue and $7.3 million in earnings for 2025, demonstrating its profitability and accelerating momentum. Its products are sold in major U.S. retailers such as Target and Walmart, and the investment will help address logistical challenges associated with retail expansion. This deal reflects a growing investor interest in culturally-driven beauty brands, positioning The Doux for further market reach.