PRAH News & Analysis

Pret A Manger Experience 25% Increase in Subscription Sign-Ups

Pret A Manger has seen a rise of nearly 25% in subscription sign-ups over the last year. The company's subscription model, which began at £20 per month during the pandemic, now costs £5 monthly for half-price drinks. Despite facing challenges such as inflation and changing consumer habits, the chain has observed a growing trend in health-conscious choices, particularly in its Super Plates salad range, which sold 40% more than expected. This reflects a shift in consumer preferences as they seek value and health in their meals, relevant to Pret's competitiveness in the high street market.