LaunchEvent News & Analysis

Apple (AAPL) Launches Event on Sept. 9 for New iPhone Models

Apple (AAPL) will hold a major launch event on September 9 at 10 a.m. PT, with expectations for new iPhone models, including its first folding phone, and new Apple Watches. The company previously raised prices on Macs and iPads amid a global computer parts shortage. Investors are cautious as analysts at KeyBanc Capital Markets anticipate the event may negatively impact shares if significant price increases occur. Normally, new iPhones hit stores a week after the keynote, expected on September 18, which may influence upcoming sales volume.