Foldable News & Analysis
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Apple (AAPL) Launches $1,999 Foldable iPhone Duo on September 9
On September 9, 2026, Apple Inc. (NASDAQ: AAPL) unveiled the iPhone Duo, its first foldable smartphone, starting at $1,999 for the 256-gigabyte model and reaching $3,199 for 2 terabytes of storage. The launch, led by new CEO John Ternus, marks the most significant change to the iPhone design in nearly 20 years. Analysts project Apple will sell around 6 million units of the Duo, contributing to a potentially new high-end product category. For investors, this indicates an opportunity for revenue growth as Apple expands its hardware and ecosystem offerings, starting from a premium price point. The device will be available on October 23.
Read More: Apple (AAPL) Launches $1,999 Foldable iPhone Duo on September 9
Apple (AAPL) iPhone Duo Launch Faces Price Challenge in China
Apple's (AAPL) first foldable phone, the iPhone Duo, was launched at a price of 15,999 yuan ($2,230) during an event on September 9, 2026. The reaction from Chinese consumers has been lukewarm, with potential buyers concerned about the cost compared to local alternatives. Pre-orders will begin on October 16, and sales will start on October 23. Apple faces competition in the foldable market, holding around 25% share, while lower-priced models from Xiaomi and Huawei could impact its success in this critical market, which represents 17% of Apple's total revenue.
Read More: Apple (AAPL) iPhone Duo Launch Faces Price Challenge in China