AMZN Analyst Ratings & Price Targets
Amazon.com Inc.
Consensus rating
The consensus across 60 analysts covering Amazon.com Inc. is Strong Buy.
Price targets
The spread between the lowest and highest target is the number worth looking at. A range of $230.00 to $405.00 on the same company, at the same time, on the same public information, is a fair measure of how much of a price target is judgement rather than arithmetic.
Recent rating changes
| Date | Firm | Action | Rating | Price target |
|---|---|---|---|---|
| Oct 31, 2026 | UBS | Maintained | Buy | $352.00(from $348.00) |
| Oct 30, 2026 | Scotiabank | Maintained | Sector Outperform | $300.00(from $325.00) |
| Oct 30, 2026 | Telsey Advisory Group | Maintained | Outperform | $335.00 |
| Oct 30, 2026 | DA Davidson | Maintained | Neutral | $250.00 |
| Oct 30, 2026 | Rosenblatt | Maintained | Buy | $360.00 |
| Oct 30, 2026 | Wells Fargo | Maintained | Overweight | $326.00(from $329.00) |
| Oct 30, 2026 | TD Cowen | Maintained | Buy | $340.00(from $350.00) |
| Oct 30, 2026 | Wedbush | Maintained | Outperform | $298.00(from $310.00) |
| Oct 30, 2026 | Morgan Stanley | Maintained | Overweight | $335.00(from $350.00) |
| Oct 30, 2026 | RBC Capital | Reiterated | Outperform | $330.00 |
| Oct 30, 2026 | StoneX | Maintained | Buy | $380.00(from $400.00) |
| Oct 30, 2026 | Guggenheim | Reiterated | Buy | $320.00 |
| Oct 30, 2026 | Citizens | Maintained | Market Outperform | $275.00(from $315.00) |
| Oct 30, 2026 | Keybanc | Maintained | Overweight | $345.00(from $350.00) |
| Oct 30, 2026 | Mizuho | Maintained | Outperform | $335.00(from $330.00) |
| Oct 30, 2026 | Cantor Fitzgerald | Maintained | Overweight | $280.00(from $310.00) |
| Oct 26, 2026 | UBS | Maintained | Buy | $348.00(from $318.00) |
| Oct 19, 2026 | Morgan Stanley | Maintained | Overweight | $350.00(from $335.00) |
| Oct 12, 2026 | Wells Fargo | Maintained | Overweight | $329.00(from $338.00) |
| Oct 12, 2026 | Cantor Fitzgerald | Maintained | Overweight | $310.00(from $320.00) |
Source: Yahoo Finance - retrieved just now
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Common questions
What is a price target?
A price target is the share price an analyst expects a stock to reach, usually within twelve months. It follows from that analyst’s own earnings forecasts and their view of what those earnings are worth. Both are judgements. Two analysts can therefore publish very different targets on the same company, and neither has to be unreasonable.
Do analyst ratings predict returns?
Not reliably. Ratings cluster heavily towards buy across the whole market. They are revised after a large price move at least as often as before one. A consensus is not a set of independent opinions either, because analysts read each other. Treat ratings as a record of what the sell side expects today. That is context for a price, not a forecast of one.
What do upgrade, downgrade and maintained mean?
An upgrade means a firm moved the stock to a more positive rating. A downgrade moves it to a more negative one. Maintained, or reiterated, means the rating is unchanged even though the firm published a note, often with a revised price target. Initiated means the firm has just started covering the company.