The Odyssey Surpasses $140M in IMAX Sales, Extends 70mm Screenings

Universal and IMAX have extended the 70mm screenings of 'The Odyssey' into mid-September due to high demand, with IMAX ticket sales surpassing $140 million worldwide. This accounts for a little over 20% of the film's total global earnings of $652 million. Only 25 screens in the U.S. can play physical film reels of 'The Odyssey', indicating limited availability of this viewing experience. As 'The Odyssey' prepares for increased competition from films like 'Spider-Man: Brand New Day', its current success can be attributed to strong box office performance and advanced ticket bookings, which matters for investors following the film industry trends.