Sirius XM (SIRI) Revenue Up 1%, Free Cash Flow Grows 67% in 2026

Sirius XM Holdings Inc. (NASDAQ:SIRI) reported a 1% increase in revenue and a 67% rise in free cash flow during the first half of 2026. The company's EBITDA improved by 5%. Management is focusing on enhancing subscription revenue and customer satisfaction rather than solely increasing subscriber count. A new YouTube advertising partnership is anticipated to extend Sirius XM Media's reach to 255 million Americans and potentially drive profitability. This is relevant for investors as the company plans to prioritize share buybacks starting in 2027 once certain financial targets are met.