Shein Warehouse Experiment in Vietnam Disappoints Metrics

Shein initiated a warehouse experiment in Vietnam to support its logistics but has found it less effective than operations in China. The company did not disclose specific metrics or financial figures from the venture. This decision reflects Shein's commitment to its existing supply chain within China, which remains central to its operations. The findings may impact future logistics strategies and market positioning as Shein continues to compete in the fast fashion sector.