Sedan Market Insights: Kia Sold 140,514 Vehicles Last Year

Foreign automakers are performing strongly in the sedan market, with Japanese, Korean, and German brands selling hundreds of thousands of smaller vehicles annually in the U.S. Kia (K) reported that its K4 compact sedan and Forte were its second-bestselling vehicles, accounting for 140,514 units sold. The average price of vehicles is around $50,000, while a compact sedan can start at about $22,000, attracting price-sensitive consumers. Toyota (TM) also reported strong sales of the RAV4 with 479,288 units sold in 2025 and noted continued demand for sedans like the Camry and Corolla, emphasizing affordability as a key factor for buyers.