Netflix Show Boosts Restaurant Bookings by 303% in Five Weeks

Following the premiere of the Netflix series 'Culinary Class Wars', reservations for participating restaurants surged by an average of 303%, according to a report from CatchTable. This notable increase was observed five weeks after the show's second season premiere compared to the prior five weeks. The South Korean government's Ministry of Culture, Sports and Tourism plans to incorporate food tourism in its 2026 strategy, reflecting a broader trend of increased culinary tourism following the pandemic. Additionally, Singapore reported a 15% rise in food and beverage tourism spending from January to September 2025, and around 82% of tourists in Japan indicated that experiencing local cuisine was a key travel expectation.

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