Microsoft (MSFT) Introduces Mico Mascot for AI Assistant Copilot
Published on · Source: bbc.com
AI Summary
Summarized by AI from the source belowMicrosoft (MSFT) has introduced a new character named Mico for its AI assistant Copilot, describing it as 'expressive, customizable, and warm'. This comes as part of a trend among tech giants like Apple (AAPL), which recently launched a character known as Little Finder Guy to promote a new laptop. Research indicates that businesses using mascots are 37% more likely to grow their market share. This strategy aims to enhance brand connection with consumers amidst rising mistrust in technology firms.
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About Apple Inc. (AAPL)
Apple designs and sells consumer electronics: the iPhone, Mac, iPad and Apple Watch. It also runs a fast-growing services business spanning the App Store, iCloud and Apple Pay.
The Information Technology sector covers hardware, software and semiconductor companies driving the digital economy.
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