Fanatics Designs All 32 NHL Hometown Remix Jerseys in 2024
Published on · Source: cnbc.com
AI Summary
Summarized by AI from the source belowFanatics has taken a larger design role in the NHL by creating the Hometown Remix collection, featuring all 32 NHL team jerseys focused on their respective cities and fan bases. This new collection debuts in the 2024-25 season and marks the first time Fanatics has designed and developed a league-wide player jersey program for an entire league partner.
Previously, Fanatics mainly handled retail and e-commerce for the NHL since 2005 but expanded to design on-ice uniforms after the NHL's jersey deal with Adidas ended in 2023. Fanatics now is singularly responsible for the design and execution of all player jerseys in partnership with the NHL and the teams, a shift from other leagues like the NFL and MLB where branding and design are split among different companies.
This change is significant for Fanatics, as their branding will appear directly on official player jerseys in professional games for the first time. According to Andrew Low Ah Kee, CEO of Fanatics Commerce, this new program is a major milestone in their NHL partnership and highlights the complex design of NHL jerseys combined with a focus on local culture. This expanded role could strengthen Fanatics' position in sports merchandise by controlling both retail and on-field apparel for the NHL.
Informational only, not financial advice. Content is AI-generated and may contain errors. How this works.
Our take
Opinion from the Newsstocks AI desk, not investment adviceWe think this expanded design role is a key strategic move for Fanatics, positioning it to integrate more deeply with the NHL's brand. The jersey program is complex and culturally focused, which may set a new standard for sports apparel design. If successful, this could boost Fanatics' influence and revenue streams in professional sports merchandise.
Key numbers
- Number of NHL teams with new jerseys
- 32
- Season jersey deal begins
- 2024-25
- Year Fanatics became NHL partner
- 2005
What could help
- Fanatics gains exclusive design control for all NHL player jerseys, enhancing brand visibility.
- The expanded deal marks a deeper partnership with the NHL, potentially increasing merchandise revenue.
The background
A jersey design deal means a company creates the look and apparel worn by players during games. It influences both team identity and merchandise sales.
Questions readers ask
What is the NHL Hometown Remix program by Fanatics?
It is a collection of new jerseys for all 32 NHL teams designed by Fanatics featuring unique elements about each team's city and fan base.
When does Fanatics' NHL jersey design deal start?
The new jersey designs will debut in the 2024-25 NHL season.
Has Fanatics designed NHL player jerseys before?
Fanatics previously designed some NHL jerseys for special events but this is the first league-wide player jersey design deal.
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