Bluesky Sees 40% Drop in Daily Users as Reddit Becomes Inspiration

Bluesky, originally launched as a competitor to Twitter, now has approximately 600,000 active daily users, a 40% decrease from its peak of 1.4 million in late 2024. As of March, Bluesky reported 43 million global users, significantly lower than Twitter's estimated 450 million. COO Rose Wang indicated a strategic shift to become more like Reddit rather than compete directly with Twitter. The platform raised $100 million in Series B funding in April 2025, highlighting ongoing investment despite the user decline.